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The Making of ‘How Are You, Really?’ For UNICEF

The Making of ‘How Are You, Really?’ For UNICEF

Friday, December 2nd, 2022

• Type of Production:  Promo • Lens Series: Kowa Cine Prominar • Camera: ARRI Alexa Mini • Director & DP:… Read More

Leitz Prime Lens Test

Leitz Prime Lens Test

Thursday, May 19th, 2022

Leitz claim the Leitz Primes are ‘the best of the best‘…but are they? By Colin Coomber – Technical Director &… Read More

Cooke Panchro/i Classic Review

Cooke Panchro/i Classic Review

Monday, June 18th, 2018

By Colin Coomber – Technical Director & DoP at Shift 4 June 2018   It’s well known that in recent… Read More

BSC Expo 2017 Top Picks: P+S Technik KOWA Anamorphic Lenses

BSC Expo 2017 Top Picks: P+S Technik KOWA Anamorphic Lenses

Monday, February 13th, 2017

KOWA Anamorphic lenses are, for most people, gold standard for vintage anamorphics. They were produced up until the 1970s and… Read More

Watch Shift 4’s Cooke Anamorphic/i video

Watch Shift 4’s Cooke Anamorphic/i video

Thursday, September 22nd, 2016

By Colin Coomber – Technical Director & DoP at Shift 4 September 2016   If you’re thinking of hiring our… Read More

Our Canon K35 Prime Lenses

Our Canon K35 Prime Lenses

Friday, June 10th, 2016

Shift 4 are proud to announce that we’ve added an Extended Set Of Canon K35 Prime Lenses to our hugely… Read More

‘The Cooke Look’ comes to Shift 4

‘The Cooke Look’ comes to Shift 4

Friday, February 7th, 2014

Our stock of high end kit is constantly expanding and we’re pleased to say we’re now the proud owners of… Read More

Shift 4’s digital 35mm kit

Shift 4’s digital 35mm kit

Monday, January 21st, 2013

We hire equipment but also know how to use it: check out this video which showcases our digital 35mm kit,… Read More

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